A Reader in Marketing Communications
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Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Информация за "A Reader in Marketing Communications"
- SKU 9780415356497
- Weight 0.522000
- ISBN 9780415356497
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 296
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