Ads, Fads and Consumer Culture
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A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods.
Информация за "Ads, Fads and Consumer Culture"
- SKU 9780742554443
- Weight 0.390000
- ISBN 9780742554443
- Вид корица Paperback
- Издателство Rowman & Littlefield
- Брой страници 244
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