335,90 лв.

Advanced Database Marketing

335,90 лв.
While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Информация за "Advanced Database Marketing"
  • SKU 9781409444619
  • Weight 0.902000
  • ISBN 9781409444619
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 348