23,90 лв.

Advertising: A Very Short Introduction

23,90 лв.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Информация за "Advertising: A Very Short Introduction"
  • SKU 9780199568925
  • Weight 0.142000
  • ISBN 9780199568925
  • Вид корица Paperback / softback
  • Издателство Oxford University Press
  • Брой страници 160