74,90 лв.


74,90 лв.
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.
Информация за "Advertising"
  • SKU 9780415251266
  • Weight 0.422000
  • ISBN 9780415251266
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 318