Airline Marketing and Management
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Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.
Информация за "Airline Marketing and Management"
- SKU 9781409401490
- Weight 0.708000
- ISBN 9781409401490
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 378
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