137,90 лв.

Analyzing and Reporting Focus Group Results

137,90 лв.
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.
Информация за "Analyzing and Reporting Focus Group Results"
  • SKU 9780761908166
  • Weight 0.306000
  • ISBN 9780761908166
  • Вид корица Paperback / softback
  • Издателство SAGE Publications Inc
  • Брой страници 160