Answering the Ultimate Question
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"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
Информация за "Answering the Ultimate Question"
- SKU 9780470260692
- Weight 0.522000
- ISBN 9780470260692
- Вид корица Hardback
- Издателство John Wiley & Sons Inc
- Брой страници 320
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