Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Информация за "Audience Analysis"
- SKU 9780761910022
- Weight 0.304000
- ISBN 9780761910022
- Вид корица Paperback / softback
- Издателство SAGE Publications Inc
- Брой страници 176
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