164,90 лв.

Audience Analysis

164,90 лв.
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Информация за "Audience Analysis"
  • SKU 9780761910022
  • Weight 0.304000
  • ISBN 9780761910022
  • Вид корица Paperback / softback
  • Издателство SAGE Publications Inc
  • Брой страници 176