Behavioural Economics: A Very Short Introduction
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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
Информация за "Behavioural Economics: A Very Short Introduction"
- SKU 9780198754992
- Weight 0.132000
- ISBN 9780198754992
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 168
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