This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
Информация за "Best-Worst Scaling"
- SKU 9781107043152
- Weight 0.900000
- ISBN 9781107043152
- Вид корица Hardback
- Издателство Cambridge University Press
- Брой страници 360
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