What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
Информация за "Blockbusters"
- SKU 9780571309221
- Weight 0.348000
- ISBN 9780571309221
- Вид корица Paperback / softback
- Издателство Faber & Faber
- Брой страници 320
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