39,90 лв.

Brand Positioning

39,90 лв.
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
Информация за "Brand Positioning"
  • SKU 9780070581593
  • Weight 0.508000
  • ISBN 9780070581593
  • Вид корица Paperback
  • Издателство McGraw-Hill Education - Europe
  • Брой страници 316