66,90 лв.

Brand Psychology

66,90 лв.
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
Информация за "Brand Psychology"
  • SKU 9780749471736
  • Weight 0.664000
  • ISBN 9780749471736
  • Вид корица Paperback / softback
  • Издателство Kogan Page Ltd
  • Брой страници 440