Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
Информация за "Brand Society"
- SKU 9780521726900
- Weight 0.596000
- ISBN 9780521726900
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 330
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