111,90 лв.

Branding TV

111,90 лв.
Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.
Информация за "Branding TV"
  • SKU 9780240807539
  • Weight 0.334000
  • ISBN 9780240807539
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 170