Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.
Информация за "Brands"
- SKU 9780415279987
- Weight 0.260000
- ISBN 9780415279987
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 176
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