79,90 лв.

Brands

79,90 лв.
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.
Информация за "Brands"
  • SKU 9780415279987
  • Weight 0.260000
  • ISBN 9780415279987
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 176