Business to Business Marketing
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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Информация за "Business to Business Marketing"
- SKU 9780199551682
- Weight 0.826000
- ISBN 9780199551682
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 384
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