66,90 лв.

Coming out of the Closet

66,90 лв.
This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.
Информация за "Coming out of the Closet"
  • SKU 9781433119491
  • Weight 0.420000
  • ISBN 9781433119491
  • Вид корица Paperback / softback
  • Издателство Peter Lang Publishing Inc
  • Брой страници 280