Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.
Информация за "Connected CRM"
- SKU 9781118835807
- Weight 0.446000
- ISBN 9781118835807
- Вид корица Hardback
- Издателство John Wiley & Sons Inc
- Брой страници 256
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