264,90 лв.

Consumer Behavior in Asia

264,90 лв.
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
Информация за "Consumer Behavior in Asia"
  • SKU 9780789006912
  • Weight 0.363000
  • ISBN 9780789006912
  • Вид корица Hardback
  • Издателство Taylor & Francis Inc
  • Брой страници 130