169,90 лв.

Contemporary Brand Management

169,90 лв.
This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.
Информация за "Contemporary Brand Management"
  • SKU 9781452242873
  • Weight 0.422000
  • ISBN 9781452242873
  • Вид корица Paperback / softback
  • Издателство SAGE Publications Inc
  • Брой страници 272