Contemporary Brand Management
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This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.
Информация за "Contemporary Brand Management"
- SKU 9781452242873
- Weight 0.422000
- ISBN 9781452242873
- Вид корица Paperback / softback
- Издателство SAGE Publications Inc
- Брой страници 272
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