Content Strategy at Work
Изчерпано количество
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Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
Информация за "Content Strategy at Work"
- SKU 9780123919229
- Weight 0.394000
- ISBN 9780123919229
- Вид корица Paperback / softback
- Издателство Elsevier Science & Technology
- Брой страници 184
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