Corporate Communication
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
Информация за "Corporate Communication"
- SKU 9781433119255
- Weight 0.482000
- ISBN 9781433119255
- Вид корица Paperback / softback
- Издателство Peter Lang Publishing Inc
- Брой страници 229
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