89,90 лв.

Corporate Communication

89,90 лв.
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
Информация за "Corporate Communication"
  • SKU 9781433119255
  • Weight 0.482000
  • ISBN 9781433119255
  • Вид корица Paperback / softback
  • Издателство Peter Lang Publishing Inc
  • Брой страници 229