Creating New Markets in the Digital Economy
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Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
Информация за "Creating New Markets in the Digital Economy"
- SKU 9781107627420
- Weight 0.396000
- ISBN 9781107627420
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 256
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