Creating Valuable Business Strategies
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Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.
Информация за "Creating Valuable Business Strategies"
- SKU 9780750685481
- Weight 0.396000
- ISBN 9780750685481
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 264
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