105,90 лв.

Creating Valuable Business Strategies

105,90 лв.
Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.
Информация за "Creating Valuable Business Strategies"
  • SKU 9780750685481
  • Weight 0.396000
  • ISBN 9780750685481
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 264