Customer Relationship Management
Изчерпано количество
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'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Информация за "Customer Relationship Management"
- SKU 9780273774952
- Weight 0.688000
- ISBN 9780273774952
- Вид корица Paperback / softback
- Издателство Pearson Education Limited
- Брой страници 440
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