156,90 лв.

Customer Relationship Management

156,90 лв.
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
Информация за "Customer Relationship Management"
  • SKU 9780273774952
  • Weight 0.688000
  • ISBN 9780273774952
  • Вид корица Paperback / softback
  • Издателство Pearson Education Limited
  • Брой страници 440