Doing Anthropology in Consumer Research
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A guide to the theory and practice of conducting ethnographic research in corporate consumer environments. It is suitable for students, who are likely to both study and work in corporate environments.
Информация за "Doing Anthropology in Consumer Research"
- SKU 9781598740912
- Weight 0.552000
- ISBN 9781598740912
- Вид корица Paperback / softback
- Издателство Left Coast Press Inc
- Брой страници 368
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