Dynamics of International Advertising
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Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
Информация за "Dynamics of International Advertising"
- SKU 9781433103841
- Weight 0.708000
- ISBN 9781433103841
- Вид корица Paperback / softback
- Издателство Peter Lang Publishing Inc
- Брой страници 368
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