Emotion and Reason in Consumer Behavior
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Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses academic research at a level that students and professionals can understand, and explores satisfaction as an influence in marketing.
Информация за "Emotion and Reason in Consumer Behavior"
- SKU 9780750679763
- Weight 0.454000
- ISBN 9780750679763
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 182
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