151,90 лв.

Emotion and Reason in Consumer Behavior

151,90 лв.
Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses academic research at a level that students and professionals can understand, and explores satisfaction as an influence in marketing.
Информация за "Emotion and Reason in Consumer Behavior"
  • SKU 9780750679763
  • Weight 0.454000
  • ISBN 9780750679763
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 182