From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.'Every once in a while, a book comes along that forces us to re-examine what we know and how we know it. This is one of those books.' Dan Ariely, New York Times bestselling author of Predictably Irrational
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