71,90 лв.

Global Brands

71,90 лв.
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
Информация за "Global Brands"
  • SKU 9781107669734
  • Weight 0.514000
  • ISBN 9781107669734
  • Вид корица Paperback / softback
  • Издателство Cambridge University Press
  • Брой страници 348