331,90 лв.

Global Companies, Local Innovations

331,90 лв.
Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.
Информация за "Global Companies, Local Innovations"
  • SKU 9781409421467
  • Weight 0.482000
  • ISBN 9781409421467
  • Вид корица Hardback
  • Издателство Taylor & Francis Ltd
  • Брой страници 180