Global Companies, Local Innovations
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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.
Информация за "Global Companies, Local Innovations"
- SKU 9781409421467
- Weight 0.482000
- ISBN 9781409421467
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 180
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