Great Brand Blunders
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A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong and offers important lessons for marketing professionals and students.
Информация за "Great Brand Blunders"
- SKU 9781780592299
- Weight 0.314000
- ISBN 9781780592299
- Вид корица Paperback / softback
- Издателство Crimson Publishing
- Брой страници 240
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