254,90 лв.

Handbook of Culture and Consumer Behavior

254,90 лв.
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Информация за "Handbook of Culture and Consumer Behavior"
  • SKU 9780199388516
  • Weight 0.672000
  • ISBN 9780199388516
  • Вид корица Hardback
  • Издателство Oxford University Press Inc
  • Брой страници 368