Handbook of Marketing
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Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
Информация за "Handbook of Marketing"
- SKU 9781412921206
- Weight 1.088000
- ISBN 9781412921206
- Вид корица Paperback
- Издателство SAGE Publications Ltd
- Брой страници 606
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