74,90 лв.

How Brands Become Icons

74,90 лв.
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Информация за "How Brands Become Icons"
  • SKU 9781578517749
  • Weight 0.606000
  • ISBN 9781578517749
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 288