66,90 лв.

How Customers Think

66,90 лв.
Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.
Информация за "How Customers Think"
  • SKU 9781578518265
  • Weight 0.702000
  • ISBN 9781578518265
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 352