Aims to provide practical synthesis of the cognitive sciences. Drawing on psychology, neuroscience, sociology, and linguistics, this title combines academic rigor with real-world results to provide research tools - metaphor elicitation, response latency, and implicit association techniques. It demonstrates how innovators can use these tools.
Информация за "How Customers Think"
- SKU 9781578518265
- Weight 0.702000
- ISBN 9781578518265
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 352
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