127,90 лв.

Innovation in Marketing

127,90 лв.
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Информация за "Innovation in Marketing"
  • SKU 9780750641210
  • Weight 0.370000
  • ISBN 9780750641210
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 240