Innovation in Marketing
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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Информация за "Innovation in Marketing"
- SKU 9780750641210
- Weight 0.370000
- ISBN 9780750641210
- Вид корица Paperback / softback
- Издателство Taylor & Francis Ltd
- Брой страници 240
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