172,90 лв.

Integrated Marketing Communication

172,90 лв.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Информация за "Integrated Marketing Communication"
  • SKU 9781498540025
  • Weight 0.446000
  • ISBN 9781498540025
  • Вид корица Hardback
  • Издателство Lexington Books
  • Брой страници 198