International Business Strategy
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This is the first textbook on international business strategy that combines analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles, the book shows how these can be applied to businesses engaged in international expansion, especially in high-distance markets.
Информация за "International Business Strategy"
- SKU 9781107683099
- Weight 1.224000
- ISBN 9781107683099
- Вид корица Paperback / softback
- Издателство Cambridge University Press
- Брой страници 611
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