International Marketing
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Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets.
Информация за "International Marketing"
- SKU 9780415643368
- Weight 0.614000
- ISBN 9780415643368
- Вид корица Hardback
- Издателство Taylor & Francis Ltd
- Брой страници 4
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