121,90 лв.

Introduction to Marketing

121,90 лв.
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Информация за "Introduction to Marketing"
  • SKU 9780199602131
  • Weight 1.188000
  • ISBN 9780199602131
  • Вид корица Paperback / softback
  • Издателство Oxford University Press
  • Брой страници 576