Introduction to Marketing
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Информация за "Introduction to Marketing"
- SKU 9780199602131
- Weight 1.188000
- ISBN 9780199602131
- Вид корица Paperback / softback
- Издателство Oxford University Press
- Брой страници 576
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