Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.
Информация за "Juicing the Orange"
- SKU 9781591399278
- Weight 0.544000
- ISBN 9781591399278
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 228
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