105,90 лв.

Leisure Marketing

105,90 лв.
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
Информация за "Leisure Marketing"
  • SKU 9780750655507
  • Weight 0.776000
  • ISBN 9780750655507
  • Вид корица Paperback / softback
  • Издателство Taylor & Francis Ltd
  • Брой страници 424