Manage For Profit, Not For Market Share
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Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Информация за "Manage For Profit, Not For Market Share"
- SKU 9781591395263
- Weight 0.558000
- ISBN 9781591395263
- Вид корица Hardback
- Издателство Harvard Business Review Press
- Брой страници 240
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