66,90 лв.

Manage For Profit, Not For Market Share

66,90 лв.
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Информация за "Manage For Profit, Not For Market Share"
  • SKU 9781591395263
  • Weight 0.558000
  • ISBN 9781591395263
  • Вид корица Hardback
  • Издателство Harvard Business Review Press
  • Брой страници 240