Managing Global Customers
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This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
Информация за "Managing Global Customers"
- SKU 9780199229833
- Weight 0.588000
- ISBN 9780199229833
- Вид корица Hardback
- Издателство Oxford University Press
- Брой страници 288
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