143,90 лв.

Managing Global Customers

143,90 лв.
This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
Информация за "Managing Global Customers"
  • SKU 9780199229833
  • Weight 0.588000
  • ISBN 9780199229833
  • Вид корица Hardback
  • Издателство Oxford University Press
  • Брой страници 288