47,90 лв.

Marketing for Scientists

47,90 лв.
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
Информация за "Marketing for Scientists"
  • SKU 9781597269940
  • Weight 0.350000
  • ISBN 9781597269940
  • Вид корица Paperback / softback
  • Издателство Island Press
  • Брой страници 248