Marketing Insights from A to Z
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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
Информация за "Marketing Insights from A to Z"
- SKU 9780471268673
- Weight 0.498000
- ISBN 9780471268673
- Вид корица Hardback
- Издателство John Wiley & Sons Inc
- Брой страници 224
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