71,90 лв.

Marketing Insights from A to Z

71,90 лв.
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
Информация за "Marketing Insights from A to Z"
  • SKU 9780471268673
  • Weight 0.498000
  • ISBN 9780471268673
  • Вид корица Hardback
  • Издателство John Wiley & Sons Inc
  • Брой страници 224