Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Информация за "Marketing"
- SKU 9780195590296
- Weight 1.736000
- ISBN 9780195590296
- Вид корица Paperback / softback
- Издателство Oxford University Press Australia
- Брой страници 832
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